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Rental Scams: 7 Deceptions and 3 Secrets to Spot Them

Giulia Marchetti20 Mar 202612 min read
A quaint Mediterranean apartment building with laundry hanging on the balcony against a bright blue sky.
📷 Magda Ehlers / Pexels
Last week, I got a message from Chiara, a recent graduate who landed a job in Rome and was desperately looking for a room. She'd found an online ad for a studio in the Prati district at an unbelievably low price. The photos were perfect, the furniture new. The "landlord," a supposed doctor who had moved to Lisbon for a research project, told her that to "secure" the apartment and have the keys sent by courier, she needed to wire two months' rent to a foreign account. Luckily, Chiara had a gut feeling something was off and contacted me. What I explained to her is what I want to share with you today: how to recognize the most insidious rental scams, the ones that make you lose money and your hope of finding a home.

The rental market, especially in big cities, is a jungle. Being in a hurry and fearing you'll miss out on a great deal are a scammer's best friends. But with the right information, you can go from being the prey to a pro at spotting red flags.

How to Spot the Most Common Rental Scams

Scammers in 2026 have become more sophisticated, but their strategies almost always exploit the same weaknesses: our rush and our desire for a bargain. Let's break down the 7 most common scripts so you can recognize them at a glance.

1. The "Bait" or Phantom Listing Scam


This is the most classic online rental scam. You see a wonderful ad: renovated apartment, central location, rock-bottom price. The goal isn't always to steal your money right away, but to collect your personal data (ID, contact info) for future scams or to sell it. Often, after you've sent everything, they'll tell you the apartment was just rented but they'll keep your information for "future opportunities."

  • Simple Explanation: They use bait (the perfect ad) to fish for your sensitive information.

  • Real-World Example: A two-bedroom apartment in Milan's Navigli district for €800/month. The photos are lifted from a luxury hotel website in Barcelona. They ask for your ID and tax code via email before even setting up a viewing.

  • What to Do: Use Google's reverse image search (Google Lens) to check the photos. If the price is too low compared to the market average (you can get a free idea by setting up price alerts on platforms like Coinquilino.app), it's almost certainly a trap. Never send documents before you've seen the property and met the landlord.

2. The Fake Landlord Who Lives Far Away


This is what happened to Chiara. The scammer invents a sob story or a professional reason (working abroad, a sick relative) to justify their absence. Communication is only via email or WhatsApp. The request is always the same: an upfront bank transfer to "secure the deal" or to receive the keys, often using non-traceable or hard-to-reverse payment methods like money orders, prepaid card top-ups, or transfers to foreign accounts.

  • Simple Explanation: They prevent you from visiting the property and meeting them in person, creating a sense of urgency to make you pay for something sight-unseen.

  • Real-World Example: The "landlord" sends you a copy of their supposed passport (often fake or stolen) to gain your trust and asks you to wire a €1,500 deposit to a German account to receive the keys via DHL.

  • What to Do: NEVER, and I mean NEVER, pay a single euro before you have visited the property, met the landlord (or their official representative with a written power of attorney), and signed a proper lease agreement.

3. The "Pay to View" Scam


A "softer" but equally illegal variation. Fake agents or supposed intermediaries ask for a small fee (€50-€100) to "book the viewing" or to "put your name at the top of the list." They claim the amount will be refunded or deducted from the first month's rent. Needless to say, once you pay, they vanish.

  • Simple Explanation: They cash in on your hope of being the first to see a desirable apartment.

  • Real-World Example: You reply to an ad for a room in Bologna. The intermediary tells you there are 50 applicants and to secure a viewing for tomorrow, you need to send €70 to a Postepay card.

  • What to Do: The law is clear: viewing a rental property is and must always be free. No true professional will ever ask you for money just to show you a home.

4. The Unregistered Contract or "Toxic" Clauses


Here, the scam gets more subtle. You visit the apartment, the landlord seems trustworthy. They suggest a "verbal agreement" or an unregistered "private agreement" to "save on taxes." Or they have you sign a contract full of unfair terms (clauses that create a significant imbalance to your disadvantage).

  • Simple Explanation: They offer you a small immediate saving to deny you any future protection. An unregistered contract is void, and you become a "ghost" tenant with no rights.

Pay attention, this is important: Registering a lease agreement with the Italian Revenue Agency (Agenzia delle Entrate) is required by law (Legge 311/2004, art. 1, comma 346). It must be done within 30 days of signing. Without registration, the contract is legally considered non-existent.

  • Real-World Example: The landlord asks you to pay in cash every month and has you sign a "private agreement" stating that all repairs, even major ones, are your responsibility.

  • What to Do: Always demand a written contract and its proper registration. Read every single line before signing, and if you have any doubts, have the text reviewed by an expert or a tenants' association.

5. The Tenant Posing as the Landlord (Illegal Subletting)


This is one of the most painful scams. A person has a legitimate rental contract but, without the real owner's knowledge, sublets the entire apartment (or individual rooms) to multiple people. They collect security deposits and the first month's rent from everyone, then disappear, leaving you to deal with the real owner who, rightly, knows nothing about you.

  • Simple Explanation: A tenant pretends to be the landlord, takes your money, and leaves you in a home from which you could be evicted at any moment.

  • Real-World Example: You find a room in a shared apartment. "Marco," who introduces himself as the owner, has you sign a contract and asks for a 3-month security deposit. A month later, the real owner shows up, informs you that Marco was just a tenant who was behind on rent, and tells you that you have to leave.

  • What to Do: Always ask to see a document proving ownership of the property (I'll cover this in the "secrets" below). If you are moving into a room in a shared flat, ask to see the main lease agreement and check that subletting is explicitly permitted.


Many people don't know this, but the amount of the security deposit is not up to the landlord's discretion. There is a specific legal limit designed to protect tenants from excessive demands.

The law is clear: Article 11 of Law 392 of 1978 (Legge 392 del 1978) states that the security deposit cannot be more than three months' rent. Furthermore, it must be returned at the end of the lease, after checking the condition of the property, plus any legal interest accrued.

  • Simple Explanation: Asking for 4, 5, or 6 months' deposit is illegal. They often do this to get more cash upfront, counting on your lack of knowledge of the law.

  • Real-World Example: For a rent of €600/month, you are asked for a €3,000 "guarantee deposit." The legal maximum would be €1,800.

  • What to Do: Point out the legal reference to the landlord. If they insist, it's a huge red flag. Refuse and look elsewhere.

7. Extra Costs That Appear After Signing


You sign the contract, you're happy, and a moment later the landlord starts with extra, unagreed-upon requests: "Oh, there's €150 for the utility transfer, which I handle," "That'll be €200 for the pre-move-in deep cleaning," "You'll need to contribute €100 for the contract registration."

  • Simple Explanation: These are unmentioned and often undue costs that are requested once you are contractually bound.

  • Real-World Example: The contract only mentions rent and condo fees. Once you've signed, the landlord presents you with an additional "bill" for services you assumed were included or were never discussed.

  • What to Do: Any and all costs must be clearly specified in the contract. By law, the cost of registering the contract is split 50/50 between the landlord and tenant, unless otherwise agreed in writing. Don't pay for anything that isn't in black and white.

Beyond the Red Flags: 3 Secrets to Avoid Rental Scams

An old French warning sign on a tree amidst lush greenery, indicating danger and private property.
An old French warning sign on a tree amidst lush greenery, indicating danger and private property.

📷 Maël BALLAND / Pexels

Recognizing the signs is the first step. But to be truly safe, you need to be proactive. Here are three practical tips, three "tricks of the trade" that will give you a huge advantage.

Secret #1: Verify the True Owner with a "Visura Catastale" (Official Property Record)


This is your secret weapon. Before signing anything, ask the supposed landlord for the property's cadastral data (foglio, particella, subalterno). With this information, you can request a visura catastale per immobile (property record search) online from the Italian Revenue Agency's website. It costs just a few euros, and in minutes it will tell you who the real owner of the apartment is.

  • Why it's a secret: Few people do this, but it's the fastest and cheapest way to unmask a "fake landlord" or "illegal subletting" scam. If the name on the record doesn't match the person you're dealing with (and they don't have a written power of attorney from the real owner), you're talking to a scammer.

  • My professional advice: Think of the cost of the visura (less than a coffee) as the best investment you can make in your security. If the person refuses to provide the cadastral data, run for the hills.

Secret #2: Pay Only with Secure Methods and a Descriptive Reference


Forget cash (for deposits), Postepay top-ups, Western Union, or other untraceable systems. The only payment method that protects you is a bank transfer.

Why it's a secret: The true power of a bank transfer isn't just that it's traceable, but its payment reference. A correctly written reference becomes irrefutable legal proof. Don't just write "Deposit." Write: "Security deposit for the lease agreement of the property located at Via Rossi 10, Milan, as per agreement with Mr. Mario Bianchi."* This sentence unequivocally links your money to that specific property and that person.

  • What to do: Refuse any payment request that isn't a bank transfer. Always keep the payment receipt.

Secret #3: Use Digital Tools to Your Advantage


In 2026, you have powerful free tools at your disposal for your preliminary investigation.
  • Reverse Image Search: As mentioned, upload the ad's photos to Google Lens. If the same images appear on foreign ad sites, design blogs, or hotel websites, it's a scam.

  • Check Market Prices: Use portals like Coinquilino.app not just to search, but to study. Set up a search in your desired area and look at the average prices. An offer that is 30-40% below the average is a massive red flag.

  • Ethical Social Media Check: Look up the landlord's name on LinkedIn or other social media. Do they exist? What do they do for a living? Is their profile consistent with the story they told you? A non-existent or brand-new profile is a very bad sign.

FAQ: Frequently Asked Questions About Rental Scams



Absolutely not. Viewing a rental property is always free. Anyone asking for money to "book a viewing" or "process your application" is attempting to scam you.

How can I check if a rental contract is registered?


You can check on the Italian Revenue Agency's website by logging into your personal area (cassetto fiscale). If the contract has been properly registered in your name, you will find it in the section dedicated to lease agreements.

What should I do if I've already paid a deposit for a scam?


The first thing to do is immediately file a report with the Postal Police (the Italian cybercrime unit), providing all the evidence you have (emails, chats, payment receipts). Contact your bank right away to see if it's possible to block or reverse the payment, although the chances are often slim with non-secure methods.

Can the landlord ask for more than a 3-month security deposit?


No. Art. 11 of Law 392/1978 sets the maximum limit at three months' rent. Any request for more is illegal.

Is an ad on a famous portal always safe?


No. Even the largest and most reputable portals can host fraudulent listings. The final responsibility for verification always falls on you. Use the portals as a starting point, but then apply all the checks we've discussed.

Before you sign (and pay!), your security checklist:


House hunting is stressful, but a few minutes of caution can save you from months of trouble. Before you take the plunge, answer these questions:

  • [ ] Have you visited the property in person? (Never rent sight-unseen)

  • [ ] Have you met the owner or their representative with a written power of attorney and ID? (Never deal with ghosts)

  • [ ] Have you verified the true owner with a property record (visura)? (Your anti-scam shield)

  • [ ] Have you read and understood every single clause in the contract? (The words matter)

  • [ ] Will the contract be properly registered with the Italian Revenue Agency? (Your only legal guarantee)

  • [ ] Are you paying the deposit and first rent only via a traceable bank transfer with a detailed reference? (Your money, your security)
G
Giulia Marchetti
Specialista Normative Immobiliari
Giulia focuses on rental regulations and lease contracts. She works with Coinquilino to make legal information accessible.

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